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NETWORK ANALYTICS

Advanced trade area and network profiling, made simple.


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AUDIENCE PROFILING

Better understand and monetize your retail audience.


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CUSTOMISED CONTENT

Go beyond census data, with content tailored to your specific needs.


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  • NETWORK ANALYTICS
  • AUDIENCE PROFILING
  • CUSTOMISED CONTENT
Power your local area decision making to a new level using advanced trade area and network profiling.

All without having to learn a complex GIS package or use an external consultancy.

Network analytic features include:

  • Automatic generation of trade area reports when you upload a network definition file
  • Advanced network profiling frameworks, such as:
    • Side-by-side comparison of locations
    • Location ranking by key performance indicators, eg. spending potential and target market access
    • Data mining of your network to find comparable stores
    • Store cannibalization, allow you to investigate over-servicing across your network
    • Market coverage analyses, allowing you to identify gaps and target market concentrations
  • Visualization of your network reports with mapping, interactive graphs and tables
  • Sharing your analytical results with users across the enterprise
Profiling your retail network
WATCH VIDEO: Profiling your retail network (1:21)
Compare and evaluate target audiences. Better understand and monetize your retail footprint.

You can:

  • Build rich audience profiles using need segments, psychology, affluence and spending profiles
  • Find new concentrations of your target audience "on the ground" and across other marketing channels
  • Profile the audience for your entire retail footprint in a single report
  • Compare audience profiles:
    • between different store trade areas
    • for different regions or store types within your network
    • for your network versus competitor networks
    • for your retail network with the profile for your loyalty program and Online databases using geoTribes segments
Compare audiences
Go beyond census data with content tailored to your industry, business or application. Experience enhanced functionality and ease of use.

Our platform can be optimised for Network Development, Micro-merchandising, Local Area Marketing and Media Planning.

Customised content features include:

  • Proprietary profiling measures to create a truly customer-focused view:
    • geoTribes Segments
    • geoTribes Dimensions (Socioeconomic Status, Lifecycle Stage, Culture and Density)
    • Household Demand, Purchasing Power and Spending Patterns
    • Modelled psychology, behaviours and preferences from our surveys
  • Key demographic measures from the Census
  • Your own bespoke survey research using RDA's advanced data fusion and projection algorithms
  • Including content feeds from third party API sources
  • Add your own customer and sales data for even higher levels of customisation

Data is available in multiple countries. Seamlessly build profiles in USA, UK, Canada, Australia and New Zealand (Click here to see the full data item list.)

Your content can be used in Local Area Marketing too. Make your data available in the Trade Area Profiler using our advanced data fusion and spatial modelling algorithms. Contact us to find out more.

Charts
WATCH VIDEO: Creating a profiling report (1:03)